The Pros and Cons of Starting a Pet Couture Business

pet couture
••• Jena Ardell / Moment / Getty Images

Pet owners love spoiling their pets, and many do so through the purchase of unique designer clothes, toys and accessories, also known as pet couture.

A pet couture business allows you to design and produce your own brand of pet clothes, toys and accessories, or you can operate as distributor of ready-made products. Either way, if you know what pet owners want for their animals and have a knack for selling those products, a small business as a pet couture shop may be the perfect business idea for you.

The Pros of Starting a Pet Couture Business

Some of the benefits of starting a pet couture business include:

  • Your business can be entirely home-based.
  • You can sell your products online.
  • Startup costs are low for virtual pet boutiques.
  • If you establish a brick-and-mortar pet boutique, you can expand to provide on-site grooming services.
  • A pet couture business is relatively easy to market to animal-loving pet owners.
  • You can expand your business to sell related pet products such as food and grooming supplies.

The Cons of Starting a Pet Couture Business

Some of the challenges of starting a pet couture business include:

  • Startup costs can be significant for a physical storefront business.
  • It could take time to see a profit, depending on your initial investment.
  • You will be in competition with big companies such as Petco, Petsmart and Target.
  • You need a niche that differentiates you from your competition.
  • You may need a local permit to run the business out of your home.
  • You must have a love of pets and do extensive market research to understand what products pet owners want to buy.

Recommended Resources

  • Become a Pet Fashion and Lifestyle Designer