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6 Sure Ways to Increase Sales

Shift Your Sales Focus for Increased Sales

Woman checking out at clothing store
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Eileen Bach / Getty Images

Want to increase your sales dramatically? Then shift your sales focus from to enticing your proven customers to buy again. The is a prospect that's already converted—in other words, one of your current customers.

Think of it this way: if your business is located in a small town with a population of 1,000 people and you sell a sprocket to everyone in that town, man, woman, and child, you've sold 1,000 sprockets—and saturated your market. Your sprocket selling days are over. Is it time to pack up and move on?

No! If you start , you’ll be able to increase your sprocket sales dramatically. And these sure ways to increase sales will help build customer loyalty, too. Try some or all of these ideas to increase your sales.

1. Set up a sales incentive program.

Give your sales staff a reason to get out there and sell, sell, sell. Why do so many businesses that rely on their sales staff to drive sales have in place? Because offering their sales staff the trips, TVs, or whatever perks for a set amount of sales works. Your sales incentive program should be “sweet and simple and attainable”.

2. Encourage your sales staff to upsell.

Essentially, involves adding related products and/or services to your line and making it convenient and necessary for customers to buy them. Just placing more products near your usual products isn’t going to do much. How to increase sales? Persuade the customer of the benefit.

3. Give your customers the inside scoop.

If you have a promotion or sale coming up, tell your customers about it. They’ll come back and probably bring some friends with them too, increasing your sales even more. (And don't forget – you can give your customers the inside scoop by emailing, calling them, or posting on too.)

4. Tier your customers.

There should be a clear and obvious difference between regular customers and other customers, a difference that your regular customers perceive as showing that you value them. How can you expect customer loyalty if all customers are treated as “someone off the street”? There are all kinds of ways that you can , from small things such as greeting them by name through larger benefits such as giving regulars extended credit or discounts.

5. Set up a customer rewards program.

We're all familiar that so many large businesses have in place. But there’s no reason that a small business can’t have a customer rewards program, too. It can be as simple as a discount on a customer’s birthday or as complex as a points system that earns various rewards such as discounts on merchandise. Done right, rewards programs can really help build customer loyalty and increase sales.

6. Distribute free samples to customers.

Why do so many businesses include free samples of other products when you buy something from them? Because it can increase sales in so many ways. The customer who bought the original product might try and like the sample of the new product and buy some of it, too. Or they might pass on the sample to someone else, who might try the product, like it, and buy that and other products from the company. At the very least, the original customer will be thinking warm thoughts about your company, and hopefully .

Increasing Sales Is Easier

Attracting new customers is a good thing. But attracting new customers is not the only way to increase your sales, and is, in fact, the hard way of going about it. Shifting your sales focus to enticing your current customers can make increasing your sales easier, and build the customer loyalty that results .