01Develop Your Fundraising Goals
You should have goals for the amount of money you need to raise, plus what the money will be used for.
Will you use it for ? To fund an ongoing or new program? To build a new facility? To develop an emergency fund for a future rainy day? To close a deficit?
You will likely have a number of goals. If so, develop a fundraising plan for each one. Goals should be developed with your , and have the board's sign-off.
Getting your board involved will also set the stage for their .
02Write Down Your Fundraising Plan
It is important not just to fly from one fundraising scheme to the next. Develop a written plan that states how much you need to raise, from what , and how you will do it.
Don't worry, you can revise the plan as you go along. Not all of your ideas will work out, or you may find new sources along the way.
Start with your current programs and funding. Is that amount of money covered or is there a gap? Do you want to do more but lack the funds?
This preliminary financial accounting will help you arrive at what your monetary goal should be for your fundraising.
03Estimate How Much Your Fundraising Program Will Cost
Include costs such as postage, creating your , running , the cost of staff dedicated to fundraising, and the personnel costs of managing the who will help you raise funds.
Be realistic when estimating costs, but plan to use cost-efficient methods so that costs don't eat up all your fundraising proceeds.
Most experts recommend that fundraising and overall administrative costs not exceed 25 percent of your overall operating budget.
In other words, three-quarters of your expenses should be spent on doing what you were founded to do.
04Develop a Timeline for Your Fundraising Plan
Fill in a year's calendar with specific activities, and identify who will be the lead for each of those projects.
Go further by developing timelines for each fundraising activity, such as the , the you've chosen, or the .
The timeline will surely change during the year, but having one to start with will ensure that you get something accomplished.
05Identify Funding Sources
Can current sources be leveraged to produce more income?
Are there audiences you are not tapping? Have you considered government or ? Civic groups, churches or universities?
How about or sources of ? Are you making the most of your ? Do you have a ? How do you once you have them?
06Evaluate Your Fundraising Plan During the Year
Evaluation will improve your results. Plan to evaluate what you are doing every few months.
Develop what criteria you will use, such as the amount of money raised, the number of new donors, how many contacts you've , and improvement in .
What accounted for the successes? What were the biggest challenges? What should you change, drop, or add?
Once your organization gets the hang of raising funds for a year's operation, you'll want to move on to multi-year plans, higher goals, more sophisticated strategies, and newer techniques.
How to Create a Fundraising Plan for a New Nonprofit
Classic Methods That Work
With the mass of fundraising advice, sources, strategies, and tools, a new nonprofit, just getting started with its fundraising, can be more than confused. Here are six simple steps to get you started on a successful fundraising plan.