Johnson's - #ChooseGentle Sweepstakes

Enter to Win $100,000 or $10,000 in Cash or Many Other Prizes

U.S. dollar bills
••• Tom Grill / Getty Images


Show how you choose gentle for your baby and you could win big prizes in Johnson's #ChooseGentle Sweepstakes. There are three separate ways to win, through a random-draw sweepstakes, an instant-win giveaway, and a receipt upload game. The prizes include cash prizes of $100,000, $10,000, $1,000 and more plus Johnson's baby products. Over 100,000 people will win in total.

Sweepstakes Links:

Note: If the sweepstakes entry link doesn't work for you, try entering through the home page and looking for a link to the sweepstakes.


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USA, 18+ and above the age of majority

Start Date:

August 19, 2018

End Date:

September 22, 2018 at 11:59 p.m. ET

Entry Frequency:

1 x daily per person/household

Sweepstakes Prizes:

Grand Prizes (5 - 1 per week): $10,000 in cash. (ARV: $10,000)

Photo Upload Instant Win Prizes (175 - 5 per day): A $25 Virtual Visa Reward. (ARV: $25)

3 of 9 Game Prizes:

  • (1): $100,000 in cash. (ARV: $100,000)
  • (200): A $1,000 Virtual Visa Reward. (ARV: $1,000)
  • (75): A $500 check. (ARV: $500)
  • (100): A selection of Johnson's baby products. (ARV: $50)
  • (300): A $25 Virtual Visa Reward. (ARV: $25)
  • (75,000): A $10 Virtual Visa Reward. (ARV: $10)
  • (24,324): $5 in coupons for Johnson's products. (ARV: $5)

Additional Comments:

To enter, submit a photo of yourself with a child aged four or under and a description in 50 words or less of how you “choose gentle” for your child(ren).

See the rules for additional details and restrictions. The entries will not be judged and the winners will be chosen at random.

You can also enter the 3 of 9 game by uploading a receipt showing the purchase of a participating product or use the to enter without purchase by mail.