Media companies are awaiting federal government approval to begin using drones. TV stations can park their expensive helicopters to get the same video using a drone. Aerial coverage of news events will become commonplace. But airspace could become crowded with media-flown drones all hovering over a news scene.
Some people in the media are directing their focus more toward themselves, rather than the communities they should be covering. Reporters are putting themselves into their news stories to further their own ambitions and vanity. The public often suffers because their needs are forgotten.
As technology changes, some long-time media jobs are no longer needed. Studio cameras are now robotic, operated either by remote control or through computer coding. That's just one job of many that will become endangered in the upcoming years.
04Why You Need to Get Young People Interested in News
Many young adults never developed a habit of reading the morning newspaper or watching the evening national newscast from the TV networks. That doesn't mean they don't want information. But news providers have to go after this potential audience if they want to remain relevant.
Local media, like your hometown newspaper or TV station, can fill its pages or airtime with content from outside sources. It's faster and cheaper. That's why you may flip through the paper or watch a newscast and wonder why all of the stories seem to be from somewhere else. Unfortunately, many local stories go unreported because there's no one to pursue them.
A struggling local newspaper or TV station can use the local news as a tool to rebuild its fortunes. It takes an investment of money, manpower and other resources, but readers and viewers will notice that local coverage has increased. With so many other media outlets cutting back on local news, it's a great opportunity to build a unique brand identity.
People are bombarded with information like never before. But much of it is of little value. That's why media companies that pursue news that matters to the communities they cover can set themselves up to be the leaders in the markets they cover. So much news is repetitive these days that original reporting stands out.
08How You Can Survive Troubling Times in TV, Radio and Print Media
TV, radio and print media all face challenges in the years ahead. That can make working in these fields risky. Today's media jobs may be obsolete. If you allow yourself to remain flexible and are willing to constantly learn new skills, you can survive the troubled times facing media and have a successful career.
09Danger Signs for Traditional Pay TV
In years past, having cable or satellite TV was a must, just like having water and electricity in your home. But a trend is developing among "cord cutters", who say they can easily live without cable or satellite because there are so many streaming TV options available and local channels remain available through an antenna.
TV networks and their local affiliated stations have been joined together since the birth of television. But the future could look much different. Networks have sometimes been tempted to drop their affiliation agreements with local stations to go it alone, leaving local stations to operate as independents. That development would change the TV landscape forever.
10 Ways the Future of Media Will Be Decided
Technological breakthroughs. Job cuts. Personality-driven news. These are just some of the variety of factors that will shape media in the years to come. It's a certainty that the media will change drastically. But it's impossible to know how. Here are some of the trends to watch that will drive customer demand on what they want from media.