Marketing Manager

Career Information

A marketing manager makes a presentation.
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A marketing manager leads an organization's entire marketing or . He or she estimates demand for products and services, using data from marketing research studies. One must identify prospective markets and set prices with an eye toward maximizing profits, increasing market share and keeping customers satisfied.

As a manager, his or her responsibilities also include hiring and training new members of the marketing team. He or she will have to motivate people, evaluate their performance, and fire underperforming employees when necessary. 

Collaborating with colleagues outside the marketing team is also a big part of the job. Marketing managers have input into research and development, and product and packaging design, for example. They also have to work closely with the financial department in developing a budget.

Quick Facts

  • Marketing managers earn a  of $132,230 (2017).
  • Approximately 218,300 people work in this occupation (2016).
  • Most jobs are with professional, scientific, and technical services firms; manufacturers; insurance and financial companies.
  • Marketing managers usually work full-time with additional hours around deadlines.
  • The  for this occupation is excellent. The Bureau of Labor Statistics predicts employment growth that is faster than the average for all occupations between 2016 to 2026.

    Roles and Responsibilities

    What are some typical job duties for marketing managers? Employers listed the following ones on :

    • "Maintain client databases"
    • "Develop, orchestrate and execute comprehensive global marketing plans for assigned products"
    • "Oversee the company’s marketing budget"
    • "Lead market research"
    • "Write and edit all creative copy for segmented e-mail marketing, seasonal catalogs, postcards, print ads, display signage"
    • "Develop and drive marketing programs reflective of brand strategy"

    How to Become a Marketing Manager

    The include  at least a bachelor's degree in marketing. Consider doing an internship while you are in college. You will then need work experience in advertising, public relations, and sales, in jobs including, for example, and . In addition you must have strong computer skills so consider taking classes if necessary.

    What Soft Skills Do You Need?

    In addition to a college degree and professional experience in a related job, marketing managers also need specific soft skills. These are personal qualities you were either born with or developed through your life experience.

    • Communication: It is imperative that marketing managers have superior, as well, as persuasive and skills. They must also be excellent .
    • : The ability to constantly come up with new ideas is essential to your success in this field.
    • Decision-Making: As a marketing manager, you will have to choose strategies to sell your company's products. This often includes using to select what you have decided is the best option from among several.
    • Analytical Skills: A significant part of your job will involve using marketing research data to develop strategies.
    • As a , you will need the ability to guide your team toward a common goal.

    What Will Employers Expect From You?

    Here are some of the qualifications employers who listed openings on    included in their job announcements:

    • "Results oriented, self-motivated"
    • "Proficient in PowerPoint, Excel and Word"
    • "Cross-functional team player and manager/leader"
    • "Capable of juggling multiple projects simultaneously with the ability to prioritize and manage time effectively"
    • "Strong project management skills"
    • "Skilled in dealing with data and able to easily analyze and extract conclusions"

    Is This Occupation a Good Fit for You?

    A career must match one's , , and  for it to be a good fit. Do a to learn if you have the traits that make a career as a marketing manager suitable for you.

    • Interests (): ECA (Enterprising, Conventional, Artistic)
    • Personality Type (): , ,
    • Work-Related Values: Working Conditions, Achievement, Independence

    Take This Quiz:

    Occupations With Related Activities and Tasks

    Description Annual Salary (2017) Educational Requirements
    Manages a company's supply chain, which moves a product from supplier to customer $74,590 Associate Degree or Bachelor's Degree (preferred) in , Systems Engineering, or Supply Chain Management
    Coordinates an organizations sales team $121,060 Bachelor's Degree in Business
    Creates programs to generate interest in a product or service $106,130 Bachelor's Degree in Advertising or Marketing
    Oversees all aspects of construction projects $91,370 Bachelor's Degree in a Construction Related Field + Construction Experience
    (CEO) Directs all the activities of an organization $183,270 Bachelor's or

    Sources: Bureau of Labor Statistics, U.S. Department of Labor,  ; Employment and Training Administration, U.S. Department of Labor,   (visited July 12, 2018).