Marketing

Compare Job Duties, Educational Requirements, Salaries, & Job Outlooks

Happy businessman talking to female colleague outdoors
••• Maskot / Getty Images

There are many options for those who want a career in marketing. Among them are market research analyst, marketing manager, public relations specialist, retail salesperson, sales representative, and survey researcher. Get descriptions of each of these marketing careers and compare earnings, , and job outlook.

Market Research Analyst
boonchai wedmakawand / Moment / Getty Images

Market research analysts gather data about consumers and market conditions. They then analyze it to help their employers determine what products and services to sell, how much to charge for them, and where and how to sell them.

Marketing research analysts need at least a bachelor's degree, but some employers will hire only job candidates who have a master's degree. Take classes in business, , statistics, mathematics, and survey design. (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  •  (2018): $63,120
  • Number of People Employed (2016): 595,400
  • Projected Job Growth (2016-2026): 23% (much faster than the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 138,300

Advertising Sales Representative
Hero Images (Getty Images) 

Advertising sales representatives are also called advertising sales agents. They sell advertising space in print publications, the Internet, and outdoor media. They also sell time on radio and television shows, the Internet, and outdoor media.

Many entry-level jobs require a high school diploma, but some employers prefer to hire job candidates who have a bachelor's degree. (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $51,740
  • Number of People Employed (2016): 149,900
  • Projected Job Change (2016-2026): -4% (Decline)
  • Annual Projected Job Openings (2016-2026): -5,400

Marketing Manager
 courtneyk / E+ / Getty Images

Marketing Managers help companies get products and services into the hands of customers and clients. They formulate a firm's marketing strategy by first estimating demand and identifying markets. They also help set prices. Marketing managers lead a team of other marketing professionals.

To work as a marketing manager, earn either a bachelor's degree or a master's degree in with a concentration in . (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $117,130
  • Number of People Employed (2016): 218,300
  • Projected Job Change (2016-2026): 10% (Faster than the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 22,100

Public Relations Specialist
Petri Oeschger / Moment / Getty Images

Public relations specialists, also called communications or media specialists, communicate with the public on behalf of the companies, organizations, or governments that employ them. Most of these employers prefer job candidates who have a bachelor's degree and some work experience. (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $60,000
  • Number of People Employed (2016): 259,600
  • Projected Job Change (2016-2026): 9% (As fast as the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 22,900

Sales Representative
Jim Craigmyle / Corbis / Getty Images Plus

Sales representatives sell products on behalf of manufacturers or wholesalers. They work either directly for those companies or for independent sales agencies.

There are no formal requirements to work as a sales representative, but some employers prefer applicants who have a bachelor's degree. Those who sell science and technical products typically are college graduates (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $58,510; $79,680 (science and technical products)
  • Number of People Employed (2016): 1.8 million
  • Projected Job Change (2016-2026): 5% (As fast as the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 94,100

Retail Salesperson
Thomas Barwick / Taxi / Getty Images Plus

Retail salespeople help shoppers find products, including clothing, electronics, and sports equipment. They also process cash and credit card payments.

While there are no educational requirements for those who want to work as retail salespeople, some employees prefer to hire only those who have at least a high school diploma or its equivalent. They usually provide on-the-job training (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $24,200
  • Number of People Employed (2016): 4.6 million
  • Projected Job Change (2016-2026): 2% (slower than the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 79,700

Survey Researcher
kate_sept2004 / E+ / Getty Images

Survey researchers design or conduct surveys about people and their opinions. A bachelor's degree with coursework that includes business, marketing, consumer behavior, statistics, and computer science is required for most entry-level jobs. (Bureau of Labor Statistics. . Occupational Outlook Handbook.).

  • Median Annual Salary (2018): $57,700
  • Number of People Employed (2016): 14,600
  • Projected Job Change (2016-2026): 2% (slower than the average for all occupations)
  • Annual Projected Job Openings (2016-2026): 400

Explore more