Market Research Analyst
help companies figure out what to sell, to whom to market their products and services, and how to promote them. To help them make these decisions, they design surveys that discover potential customers' preferences. These then train and supervise interviewers who conduct the surveys online, by telephone, or through in-person interviews with individuals or .
- Market research analysts earn a of $63,230 (2017).
- 595,400 people are employed in this occupation (2016).
- They work in a variety of industries. Many do market research for their employers while others work for consulting firms that specialize in providing this service to other companies.
- Most market research analysts work full-time during regular business hours. Overtime is common.
- The for this occupation is excellent. The U.S. Bureau of Labor Statistics predicts that employment will grow much faster than the average for all occupations between 2016 and 2026, and thus classifies it as a "Bright Outlook Occupation."
Job Duties and Responsibilities
Job announcements on revealed market research analysts typically have the following job duties:
- "Manages all aspects of marketing research projects including identifying objectives, designing methodology, creating questionnaires or polls, implementing, and analyzing research and reporting results"
- "Collaborates with cross-functional marketing and product management teams to establish and refine business cases that support the offering definition, revenue forecast, business case, and go-to-market value case"
- "Translates data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations"
- "Uploads summaries of critical information identified to company database, and ensures the data is readily available to all parties within the company"
- "Analyze existing data and incorporate into marketing strategy"
How To Become a Market Research Analyst
If you want to become a market research analyst, you will need to earn at least a bachelor's degree in or a related discipline like statistics or . Regardless of what degree you decide to pursue, your coursework should include business, , statistics, mathematics, and survey design. Some jobs may require a master's degree.
What Soft Skills Do You Need?
To be successful as a marketing research analyst, you must have specific , which are personal qualities you were born with or acquired through life experience. They are:
- : Excellent speaking skills will allow you to present the results of your research to clients and colleagues.
- : Strong listening skills are essential to understanding your clients' needs and the scope of the projects on which you are working.
- : You must be able to present written reports of your research.
- Reading Comprehension: You will have to be able to understand a large number of documents, including research reports and survey responses.
- : As a marketing research analyst, you will have to decide between different strategies to market products. Your ability to compare and contrast different approaches to make an educated decision is essential.
- : You must be able to detect problems, and come up with solutions.
- Analytical Skills: Your research will yield a lot of data that you must be able to analyze, understand, and from which you must draw conclusions. This part of your job will also require you to be detail oriented.
After getting experience assisting more , your employer will assign you to your own projects. To advance to a position with greater responsibility, you will have to take continuing education courses. This will allow you to keep up with the newest methods of developing, conducting, and analyzing surveys and other data. An advanced degree can help open up more opportunities.
What Will Employers Expect From You?
Employers indicate their requirements in job announcements on . They prefer job candidates with the following qualifications:
- "Ability to learn quickly and willingness to help out wherever needed"
- "Expertise with Excel, PowerPoint, and Office related software"
- "Ability to articulate complex concepts into language that can be understood by business partners"
- "Proven ability to manage multiple projects"
- "Maintain a high level of flexibility and adaptability, reacting to changes and delivering solid results with the appropriate level of urgency at all times"
- "Strong project management, prioritization, and "
Is This Career a Good Fit for You?
to find out if your , , and are compatible with this career. Market research analysts should have the following traits:
- Interests (): IEC (Investigative, Enterprising, Conventional)
- Personality Type (): , , , , INTP
- : Achievement, Support, Working Conditions
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Occupations With Related Activities and Tasks
|Description||Annual Salary (2016)||Educational Requirements|
|Buys goods and services for a business or organization||$53,340||Bachelor's degree in business, finance, or supply management|
|Raises money for organizations through events and fundraising campaigns||$54,130||Bachelor's degree|
|Consults with businesses to improve their efficiency or increase profits||$81,330|
|Help companies manage their supply chains (the process of getting goods to customers)||$74,170||Bachelor's degree in business, systems engineering, or supply chain management|
Sources: Bureau of Labor Statistics, U.S. Department of Labor, ; Employment and Training Administration, U.S. Department of Labor, (visited April 9, 2018).