How to Pick the Right Selling Price For Your Home
Not every seller realizes how to price a home correctly and some study only the homes that are for sale. Picking the right sales price requires expertise, and it's also an art in many ways. That's why relying on the advice from a busy real estate agent can be invaluable, especially if your agent keeps a finger on the pulse of the market.
A Home's Listed Price vs. Sales Price
The first thing to understand is a home's list price, and its eventual sales price are often two different prices. We'll call them Price A and Price B. The first price to pick is Price B, your targeted sales price. But that will probably not be identical to Price A, your list price. If you choose Price B carefully, you can use market conditions to figure out how to choose Price A.
Understanding Comparable Sale Prices
People, by nature, seem to remember the price of a home when a home comes on the market, but they might not know the price of the home when it sells. You can go to websites such as Zillow.com to find out the sold prices or ask an agent to provide them to you. But only prices within the past 3 months should be used, if at all possible. Don't use last year's prices.
Just because a home down the street sold for $200,000 doesn't mean that your home will sell for $200,000 unless your home is fairly similar to that home. I've heard sellers claim that a bigger lot size means they can get a lot more for their home, and maybe they can -- just not as much as they may think. Appraisers, for example, might allocate only an additional $10,000 for a lot 1/3 bigger than yours.
If your home has four bedrooms and the comparable sale has three bedrooms, your extra bedroom might be worth only an additional $5,000 to $10,000. Not the $50,000 you might hope. A four-bedroom home is often more desirable than a three-bedroom because buyers who need a four-bedroom will not buy a three-bedroom.
Making Home Improvements Before You Sell
When you buy a brand new car and drive it off the dealer's lot, some of that value has declined before you've even reached the first stop light. That's because cars depreciate in value. Unless you've added a second floor or completed a substantial project, most home improvements also depreciate in value, not to mention, some types of trendy improvements go out-of-date after a few years.
A seller once told me his home was worth more money because he had replaced all of the exterior sidings with redwood. When did he do that? Oh, 22 years ago. According to Home Remodeling Magazine, very few home improvements return 100% of the investment, and that percentage of return declines as the years go by.
Home improvements or upgrades in a brand new home are also subject to personal taste. Those granite tiled counters might be worth nothing to the next buyer who may prefer to rip them out and install quartz slab instead. Remember the hunter green phase from the early 1990s or the orange shag carpeting from the 1970s? Ack.
Checking out Competing Prices
By all means, check out the competition, because those are the homes for sale that buyers will be comparing to your home. Compare the per-square-foot prices and not just the overall price. If your home has 500 square feet less than the home that sold across the street, your home is probably worth considerably less money.
Pending Home Sale Prices
The homes that have sold but not yet closed escrow are generally either active contingent short sales or a pending sale. You may not know the price of those homes because the price is generally not disclosed until the transaction has closed, but you do know the list price. You also know that the list price was adequate to attract an offer. If the home sold very quickly with few days on the market, it probably sold at list price.
Choosing a List Price Depends on Market
You may find this difficult to believe, but you really can't price a home too low. You can price it too high, and nobody will look at it. But if you price it too low, it doesn't mean that it will sell for that price, and you'll take a bath. If a price is very attractive, it might pull in a lot of buyers. A seller might receive multiple offers; perhaps each offers higher than the last offer. Because it's buyers, who set market value. And nothing drives up home prices faster than a home every buyer wants to own.
In seller's markets, you can ask more than market value for your home, and you might get a price higher than its market value. That's because there are very few homes available and a lot of buyers wanting them.
In buyer's markets, you might need to price your home a bit lower than market value to attract a buyer. That's because in a buyer's market, buyers have a lot of homes to choose from and there are very buyers. Your home might need to be in tip-top shape to sell as well. If there is something wrong with it, every other home will most likely sell before yours unless your price is extremely competitive.
Understanding How Location Matters
Remember the adage location, location, location. A home located on a busy street might be worth tens of thousands or even hundreds of thousands less than a home located on a quiet cul-de-sac. If your home backs up to a landfill or a commercial building, you can deduct even more from the comparable sales.
At the time of writing, Elizabeth Weintraub, CalBRE #00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.